Sony A7R

Sony
  • Description
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The new A7R from Sony gives all the benefits of a 35mm image sensor and interchangeable lenses in a compact device without compromising image quality, user comfort or autofocus speed.

SKU: ILCE7RB.CE

Key Features

  • 35mm full-frame CMOS image sensor with 36.4 mega pixels with low pass filter.
  • X BIONZ image processor.
  • Newly developed contrast based autofocus.
  • Improved XGA OLED Tru-Finder EVF.
  • Convenient, reliable and intuitive magnesium alloy body protected against dust / moisture.
  • AVCHD Progressive Full HD (1920x1080 - 60 / 25p) movie recording with audio level control and clean HDMI output.
  • Wi-Fi and NFC for wireless connection.

More Information and Detailed Specifications

Sought after by professional photographers and enthusiasts, the a7R Sony the offers an exciting new standard for digital imaging. With an unbeatable combination of power and portability, this mirrorless camera creates possibilities of full-frame imaging in a compact camera with interchangeable lenses.

A7R provides serious photographers unlimited artistic possibilities. Six new full frame lens increases the range of optics by Sony and Carl Zeiss and complements the camera's superb image quality - whether you shoot detail-packed still images or movies in razor-sharp HD video.

Beautifully designed and easy to hold on long missions, the A7R is an uncompromising photographic tool that puts advanced photographers' needs first. Buttons on the front and back, as well as the controller makes it easy to adjust while focusing through the high-resolution XGA OLED Tru-Finder or tiltable 3.0-type LCD screen.

The 35 mm full-frame Exmor CMOS image sensor is newly developed and photodiode expansion technology and a new design of the sensor reduces the space between the pixels. These advances improve the efficiency of light collection, and ensures outstanding resolution, sensitivity and low noise, while tackling the challenge of reduced pixel size.

The powerful and new BIONZ processor X allows rich and beautiful video with vivid colors and low noise, even in low light. Clear Image Zoom enhances movie recording, delivering crystal clear closeups. Video feature includes monitoring of noise levels in addition to a clean HDMI output that allows you to display video on an external monitor or playback tools. A7R shows off a new intelligent auto focus that ensures fast and accurate focusing, and is designed to adapt exactly to your photographic requirements, with nine custom buttons and 46 custom functions.

High resolution still images can be viewed directly on a 4K TV with four times as much detail as Full HD. Support for TRILUMINOS Colour provides an impressive palette of rich, natural colors when viewing movies and photos taken with the A7R on compatible BRAVIA TV with TRILUMINOS Display.

With both Wi-Fi and NFC, you can seamlessly connect to your Xperia or NFC-enabled smartphone or tablet. Play Memories Camera Apps further extends your shooting experience with a growing selection of free and paid apps ranging from exciting creative effects and filters, tools and more. The new 'Multiple Exposure' app automatically creates compositions with sequential exposures, which makes it possible to create beautiful and dramatic effects with a variety of themes and modes.

'Smart Remote Control' which is installed in the new A7R, allows you to control the exposure and shutter using your smart phone that is convenient for group photos and self-portraits. The app also sends pictures automatically to your mobile so you can share your photos.

A7R has a robust magnesium alloy body that is dust and moisture resistant. With its light weight of only 407g (body), the A7R is the world's smallest and lightest full-frame camera with interchangeable lenses.

The camera appeals to busy professionals as well as amateurs, and boasts the best image quality of any camera in its class. The new Exmor CMOS sensor with 36.4 effective megapixels deliver a level of detail unmatched by any other camera in its class. The high resolution sensor  of the A7R has no optical low-pass filter, which ensures that the extraordinary resolution capability is fully utilized.

It is complemented by a new BIONZ X Processor - Sony's latest generation image processor that maximizes details and reduce image noise over a wide sensitivity range of ISO 100-25600

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